HOW TO: Evaluate Your Social Media Plan

Many companies, startups and well established businesses are frustrated because their social media presence isn’t larger or yet benefiting their bottom line. One of the big issues is that most companies start using social media thinking it’s the holy grail. It takes time, effort, and resources before this new media will have an impact on you brand.

http://mashable.com/2010/06/25/evaluate-social-media-plan/

Social Media Integration Drives Major Clicks for E-mail Marketers [STUDY] at Mashable

E-mail messages that include options to share content on social media sites drive significant increases in click-throughs according to a new study released today by GetResponse, an e-mail marketing firm.

Specifically, the study of 500 million e-mails sent using the service found that e-mails that included options like share on Facebook or Twitter generated a 30% higher click-through rate than emails without them.

http://mashable.com/2010/06/21/social-media-email-marketing-2/